This T calls attention to the fact that "selfie fun" can be taken to the extreme. SELFIE IMAGEWEAR in no way discourages the social experience the selfies provide. We don't question the motive, emotions or psychology often commented on by those who understandably have concerns. However, stats show that safety has become a huge issue and lives are being jeopardize and lost. So our garments provide reminders of the need to PLAY safely. Our garments are mainly for gym wear (selfie by mirror) which is decidedly more safe than the quest for the ULTIMATE SELFIE. To be clear..this is not a cause IT'S A T-SHIRT.